Mikhail Shukshin

Led B2G commercial coordination at SberZdorovye, overseeing product development, project lifecycle management, and strategic client relationships to drive digital health transformations.

• Led the full lifecycle of B2G projects for government clients, from needs assessment to implementation and support, ensuring successful deployment of digital health solutions.
• Developed and launched new B2G products and business processes, including certification for Sber's B2G portfolio, significantly expanding market offerings.
• Coordinated cross-functional working groups with Sberbank and external partners, defining roles and monitoring agreements to ensure project delivery and strategic alignment.
• Cultivated long-term relationships with key B2G clients, including regional authorities and Sberbank, consistently achieving high satisfaction levels and driving repeat business.
• Monitored sales performance against planned targets, analyzed rejection reasons, and implemented corrective measures to optimize sales processes and achieve revenue goals.

Managed B2G and Defense Industry segments at DocDoc, adapting products and processes to Sber's standards and fostering long-term client relationships.

• Adapted products, business processes, and procedures to Sber's B2G segment standards, ensuring regulatory compliance and market readiness.
• Successfully certified new products for Sber's B2G portfolio, expanding the range of offerings available to key clients.
• Developed and presented comprehensive business proposals and new products for B2G clients, driving segment growth and market penetration.
• Cultivated long-term strategic partnerships with key B2G clients, consistently achieving high levels of product and service satisfaction.

Managed sales and business development at AXA Partners Russia, focusing on new channel development, product line expansion, and market opportunity assessment.

• Achieved annual sales and profit targets by driving existing programs and identifying new channels and partners, significantly expanding market reach.
• Assessed new market opportunities and refined business development plans, leading to optimized growth strategies and increased revenue.
• Prepared comprehensive tender materials and participated in public and global tenders, successfully securing new business contracts.
• Analyzed sales performance for partners and products, providing rapid, data-driven responses to inquiries to enhance operational efficiency.

Drove automotive business development at Allianz Partners Russia, focusing on B2B/B2B2C client acquisition, cross-selling, and new product development.

• Identified, engaged, and cultivated relationships with B2B and B2B2C automotive clients, driving new business acquisition.
• Contributed to the development of innovative automotive products, including extended warranty and telematics solutions, enhancing market offerings.
• Executed successful cross-selling strategies and maximized existing programs, significantly increasing revenue per client.
• Maintained and expanded key client relationships, collaborating cross-functionally to grow client portfolios and program volumes.

Managed sales funnel and retail projects at BMW Group Russia, optimizing dealer network performance and implementing online reporting interfaces.

• Developed and implemented strategies for efficient and profitable retail operations across the dealer network, optimizing sales performance.
• Introduced and regularly monitored dealer performance reporting against key KPIs, enhancing transparency and accountability across the sales funnel.
• Managed central and local projects, ensuring timely and effective execution of sales initiatives.
• Implemented online reporting interfaces for the representative office and official dealers, significantly improving data accessibility and operational efficiency.

Managed CRM projects and customer complaint resolution at BMW Group Russia, optimizing processes and supporting new model launches.

• Managed CRM projects, enhancing system functionality and optimizing customer interaction processes.
• Resolved high-risk customer complaints, including safety-critical cases, by collaborating with legal and technical departments to mitigate risks.
• Configured and managed Customer Interaction Center (CIC) processes, significantly improving customer support efficiency.
• Supported new model launches by managing CRM-related activities, including lead planning, target group creation, and sales conversion tracking.

Managed operational sales department activities at Major Auto (Ford), overseeing a team of 30+ managers and optimizing sales processes.

• Provided operational management for a sales department comprising 30+ managers, dispatchers, and operators, optimizing team productivity.
• Monitored and optimized inbound traffic processing, enhancing lead conversion rates and sales efficiency.
• Conducted daily activity checks for sales managers, ensuring adherence to performance standards and system data integrity.
• Developed and implemented incentive and penalty programs, motivating sales team performance and achieving targets.

Managed active car sales at Major Auto (Ford), focusing on structured client interaction, test drives, and competitive monitoring to maximize profitability.

• Achieved high-profit automobile sales through proactive and structured client engagement, ensuring maximum customer satisfaction.
• Managed inbound traffic, including call center leads, effectively converting inquiries into successful sales opportunities.
• Conducted comprehensive test drives and competitor monitoring, leveraging insights to enhance sales strategies.
• Collaborated cross-functionally with administration, credit, insurance, and service departments to streamline the sales process.